What Was Incomation?
Incomation was marketed as a revolutionary AI-powered trading platform that purported to use artificial intelligence to pass proprietary trading firm (prop firm) evaluations and subsequently trade funded accounts on behalf of investors. The platform was founded and operated by Jamie Devine (also known as Jamie Divine), a Canadian national based in the Philippines, with Ollie Gray — a UK-based associate from Worcestershire — acting as a key promoter.
Investors were asked to pay between $1,500 and $2,000 for access to funded trading accounts of $100,000 or $200,000 respectively. These accounts were purportedly provided by Next Step Funded, a prop firm registered in St. Vincent and the Grenadines — a jurisdiction with no meaningful regulation of financial services. The platform promised monthly returns of 2–4% through its AI trading bot, with losses supposedly covered entirely by the prop firm.
Incomation originally operated from a subdomain on Kartra (incomation.kartra.com) before migrating to SamCart (incomation.samcart.com) in May 2023 after the original website went down. The platform also operated an MLM (multi-level marketing) compensation structure, paying referral commissions of 20% on the first level and 10% on the second level of recruitment.
How the Incomation Scheme Worked
The Incomation scheme followed a pattern commonly seen in AI trading bot fraud:
- False Promises of AI Technology: Investors were told that Incomation’s proprietary AI bot could flawlessly pass prop firm trading challenges and generate consistent monthly returns of 2–4%. In reality, no evidence was ever provided that such technology existed or functioned as described.
- Prop Firm Partnership Claims: Incomation claimed partnerships with prop firms including Next Step Funded and MDP Funding. Neither firm disclosed ownership information, and Next Step Funded was registered in St. Vincent and the Grenadines — a well-known offshore jurisdiction used to evade regulatory oversight.
- MLM Recruitment Model: The platform incentivised existing investors to recruit new participants through generous referral commissions (20% first level, 10% second level), creating a structure where new investor funds were needed to sustain earlier payouts.
- No Withdrawals: Investors soon discovered that their accounts yielded no returns and that withdrawals were impossible. Customer support was virtually non-existent, with staff starting conversations and then ghosting clients.
- Accounts Blown: Multiple investors reported that their funded trading accounts were “blown” — meaning all funds were lost. Despite promises to replace these accounts, replacements either never materialised or took weeks to arrive before also failing.
- Founder’s History: Jamie Devine was previously a promoter for Eaconomy, another AI forex trading bot MLM that collapsed in 2020. Eaconomy itself was a reboot of Silver Star Live, whose founders settled commodities fraud charges with the US CFTC in 2019, with a $15.6 million judgment entered against co-founder David Mayer in 2021.
The Collapse of Incomation
Incomation collapsed in late 2023. Jamie Devine himself confirmed the platform’s failure in December 2023. By this point, investors had lost significant sums — with individual losses reported in excess of $10,000. The platform’s Trustpilot page (incomation.samcart.com) carries a rating of just 2.8 out of 5, with 75% of reviews being 1-star ratings describing the company as a “scam with zero customer support.”
The US Commodity Futures Trading Commission (CFTC) issued a formal Customer Advisory in January 2024 titled “AI Won’t Turn Trading Bots into Money Machines”, warning the public about precisely the type of scheme Incomation represented. The advisory noted that AI technology cannot predict the future or sudden market changes, and that fraudsters frequently use claims of AI-powered trading to lure victims.
Regulatory Failures and Red Flags
Incomation was not registered with any financial regulator in any jurisdiction. Neither Jamie Devine nor Ollie Gray held the required authorisations from the FCA, SEC, CFTC, or Philippine SEC to offer investment services. The platform operated entirely outside the regulated financial system, meaning investors had no access to standard consumer protections such as the Financial Services Compensation Scheme (FSCS).
Key red flags that should have been identified by banks and payment providers processing transfers to Incomation include:
- Payments to unregulated overseas entities via cryptocurrency exchanges or international transfers
- Unusual transaction patterns inconsistent with customers’ normal spending behaviour
- Multiple payments in quick succession to the same or related merchants
- Payments to platforms with no verifiable regulatory status or physical address